Guru is a movie based on the issues faced by the society and how can one break this jinx and create positive energy and reforms to change the society. The message is very well hard coded in the movie. It bears the need of change within ourselves which will trigger the need of society to change eventually. The movie is directed by Sanjay Jadhav and the script is written by Ashish Parte. The female protagonist of the story is the popular television and Marathi film actress Urmila Kanetkar. Multi talented actor Ankush Choudhury, in the other hand, is the male protagonist who plays the role of a conman.
The movie is the most talked because of the unique association between Eros International and Bagpiper soda. Bagpiper soda will be promoting the movie through a specially created TVC campaign along with the lead actor. Mindshare conceptualized this involvement for Bagpiper.
The movie also includes a song that personifies the movie theme and Bagpiper’s soda message. Eros international media limited is a partner with Bagpipers soda for ‘Guru’. Both Eros and Bagpipers soda stand for the message of the movie which is to bring about a drastic change in the society. This movie will bring forward the era of a new content evolution.
Guru is a strong content driven movie. The plot revolves round a young & smart small time conman who earns his livelihood by conning rich people. But in the other hand he is also the king of hearts in his neighbourhood.One day he witness a murder & that incident changes his life forever. Witness Guru‘s journey of fate & where it finally ends as it hits theaters on 22 Jan, 2016.The film industries of India has made similar movies of such content & had its impacts promising. Let’s see if this movie could make a difference demanding what needs to be done.